I just purchased my winter boots online for the first time on Zappos.com. I thought, holy crow I am paying full price for these boots, but then I saw this video about their company culture and now I know where the money is going:
Here’s what I like about it. The company may appear somewhat lackadaisical, but the customer service cannot be beat, the website for me was easy to navigate, getting a new account did not require me to jump through hoops or go through multiple pages and steps to make my purchase. I can buy shoes in 2 sizes, pick the one that fits best and send one back since there is free shipping both ways.
The company pays 100% in medical and dental benefits. You are encouraged to improve yourself. Free lunch if you want it. They do not outsource their customer service staff to India. I would gladly pay a premium for my goods just to help keep jobs in the US. Not to mention they are part of Goodshop.com, which for every purchase through the portal a portion of the sale goes to a participating non-profit of customer’s choice. I just earned about $6 for my kids school!
My boots were made in Canada, but at least it is not Chinese made.
Suggestion to Zappos: Perhaps you can include in your item description as to where a product was manufactured. Some people do actually look for USA-made goods.
They say about 75% of Zappos sales come form repeat customers. Stuffy old-school corporate boys take note!
Keep up the good work, Zappos!

January 23, 2009 at 7:33 am
Thank you for his article it is hoped was useful for me.